
disruptED

BRANDING SYSTEMS | PACKAGING DESIGN | UI/UX | SOCIAL MEDIA
OVERVIEW
DisruptED is an immersive publishing company creating AR + VR learning tools for K-12 education
ROLE
UI/UX Designer & Lead Visual
TEAM
Kate Peiler - CEO
Ayush Behere - Director of Product Development
Megan Farhat - UX Research
Melissa Huisman - Brand Strategist
Ed Heck - Creative Director
my role
Disrupt education with interactive learning
Contributions:
competitive audits
information architecture
low/mid fidelity wireframes
high fidelity mockups & prototypes
creating new UI patterns
branding
marketing designs
packaging design
social media
PROBLEM
Preschoolers aren’t connecting to education in the classroom
Kids get easily distracted with screens. We needed to find a way to prepare them for a school setting to ease their learning.

discovery
Kids need immersion in their activities
Research:
When we had created the first phase of the app, I had collaborated with students from General Assembly to user test the products on children and parents. The team would then interview them on their experiences with the app.

Research:
When we had created the first phase of the app, I had collaborated with students from General Assembly to user test the products on children and parents. The team would then interview them on their experiences with the app.
IDEATION
Turn static workbooks to interactive games
The activity sheets I had designed had inspired the games on the application

Testing
Bring the Starter Kits to the Classroom
FINAL DESIGN
Education DisruptED
DisruptED evolved from a box subscription model expanding to starter kits in classroom settings and making AR/VR ed tech more accessible to a wider range of children.
HI-FI Mockup / Prototype:
branding systems | packaging design
disruptED Starter Kit
The disruptED starter kit would cover multiple learning assets that presented children a virtual reality experience that would go hand-in-hand with printed activity books.
Package Includes:
3 Books
VR cardboard headset with its own box
3 Activity books
3 Sticker sheets
Informational intro card

ILLUSTRATION
Most illustrations were drawn by Ed Heck but I illustrated this activity page of ASL signs (for the ABCD Eat Activity book) in his style.

SOCIAL MEDIA
Various social media edits I designed, from banners to seasonal edits on Instagram.